The mere whisper of the word ‘follower’ will have those in earshot attribute the word to the people that follow social media accounts.
But prior to the onset of social media, a follower was more accustomed to mean, business stationary.
Followers are the sheets of a letter, or document, that come after the letterhead – the subsequent pages.
As such a follower has less information on it than a letterhead, which will include attributes such as the business address, logo and corporate colours.
The letterhead will establish a professional identity while followers will continue the corporate branding in a style and manner that creates a total synergy.
For this reason, followers play a very important role in maintaining the required professional image.
The alternative to this is having boring non-branded pages. In the world of business, every little bit counts and having beautifully designed and printed followers provide that extra edge.
And this is where Screen Offset Printing can help with excellent printing quality and a fast turn-around.